From behind a shiny desk, Henry Ford II shared his vision for the Edsel prior to its 1958 launch. “We have drawn upon the top talents of our company; we have put in back of the Edsel, a team of men of long experience and high competence in the fields of management, marketing, engineering, styling, and production,” he said on camera. Hank the Deuce would later explain how the Edsel would net Ford a larger share of the medium price market. In so many words, the former Ford President and CEO believed the Edsel represented the pinnacle of automotive success. “The eyes of the American people will be on Edsel,” he famously said. North Stars & Unicorns We know how the Edsel ends, but in the late 50s, Ford saw the need for a next-generation vehicle; something to capture and command the market’s attention. The Edsel wasn’t that car, rather the Mustang and the other Detroit hot rods that followed; or the Beetle at the other end of the spectrum. These cars, … [Read more...] about Not Dead Yet: The Case For Sedans & Why They Are Important
Why customer are loyal
For small businesses, customer loyalty is everything — the holy grail. Want to know why your auto-repair business’ customers aren’t returning? The prevailing service center owner/operator sentiment might be that disloyal, wandering-gypsy customers are only looking for lower prices over quality. But we surveyed customers who weren’t 100% happy with their automotive service providers, and the results might surprise you. The Problem: Poor Communication Communication was by far the most frequently cited issue with auto-repair shops. Here’s just a sample of the complaints about communication: Be transparent upfront about what you can and cannot do and actually help a customer with documenting that what is being said orally. Be more descriptive of other issues. Clarify the services. Provide print-outs of work done I just need follow-up information about the work. The people there weren’t super personable. Be a little more communicative. I assumed … [Read more...] about How to Increase Customer Loyalty in Your Auto Repair Business
The Toyota Innova Crysta is a proper full fledged people mover which costs a premium. The vehicle’s high cost doesn’t deter its loyal fan base from buying one again and again, which is a status few vehicles enjoy. There are several reasons for it being such a big hit, lets take a look at some of those. Pure comfort Comfort and Innova go hand in hand. It is the perfect vehicle if you are looking for comfort. It has a high seating position, good outside view, acres of head room and leg room and if you opt for the captain seats version, you even get bucket seats at the back. If you wan a vehicle to be driven in, the Toyota Innova Crysta is certainly better than the sedans. This one has more luxurious interiors and drives well too which is a plus point. Peace of Mind Toyota is well known for building great quality cars. The solid built quality along with peace of mind factor make sure you don’t ever have much issues with the car. A regular service is enough to keep the … [Read more...] about Toyota Innova Crysta: REAL reasons why everyone is buying it!
Of the 7,000 people who applied to buy the new Ford GT, only 500 were selected. That’s roughly seven percent of everyone who filled out the application. Ford’s selections of the winners has rankled a lot of people, but from what I’ve seen so far, Ford hand-selected its customers pretty wisely. Also, no one is entitled to their dream car. A seven percent acceptance rate is extremely low. Many people have compared this process to applying for college, so I will too: seven percent is the same rate of acceptance that you’ll find at Columbia University, according to U.S. News. Which means that there were definitely people who really wanted the car but didn’t get it. That’s exclusivity. Now, of course, a few of the cars went to celebrities and “influencers,” if you’ll forgive my use of that grating term. Exactly how many, I am still in the process of determining. But I suspect that the number is probably quite low. It only seems high … [Read more...] about You Are Not Entitled To Your Dream Car
My purpose is to build businesses that benefit society, and I strongly believe that organisations should have a social responsibility that goes beyond the services and products they provide. At REED, our corporate and philanthropic activity is rooted in this principal.My father Alec Reed, who founded the Reed Foundation in 1985, once told me: "You have little control over the length of your life, but you can control the width of it. Being in a position to help others has widened my horizons and made my life more satisfying. I have enjoyed using my entrepreneurial skills in setting up charities and watching them grow."Philanthropy is not just a passion project. It is the beating heart of our business.The Reed Foundation, which has established and supports charities including Ethiopiaid and the Big Give, owns 20% of REED. This means that all of us at REED work one day a week for charity. Many of these charities don't receive government funding and are reliant on the support that our … [Read more...] about The business of giving: Why corporate philanthropy is more than just good PR