More than just a slogan, 'Simply Clever' has its roots deep in Skoda's beginnings. The “ Skoda ” we know today came into being back in 1895 as “Laurin & Klement,” manufacturer of bicycles and then of motorcycles before beginning to make cars in 1905. Production of trucks commenced after the end of World War I, but the company ran into several problems (including a devastating fire) and was acquired in 1925 by Skoda Works. One of the last cars to bear the L&K badge was the Model 110 pictured above and considered as the ancestor of the ‘Simply Clever’ tagline. It had a fully foldable middle row to grant more rear legroom for people sitting in the back. Not only that, but it also featured a tilting windshield and easy access to the spare wheels since these were attached to the sides of the front hood, meaning the driver did not have to remove the luggage first. The Model 110 in its own right was a versatile car, since it was developed to accommodate four different … [Read more...] about Where did Skoda’s ‘Simply Clever’ tagline come from?