The brand mapping strategy

The interior of a Hyundai Motor Co Ioniq 5 electric vehicle (EV) automotive robo-taxi displayed in the Gangnam district of Seoul, South Korea, on June 9, 2022. (Photo: Bloomberg) Pipe down for a second Elon, the hottest things in the auto industry — the most electric electrics — now come from Hyundai Motor Co. Earlier this year, the South Korean carmaker rolled out two new battery-powered cars — the Hyundai Ioniq 5 and its sibling, the Kia EV6 — which promptly tore up the sales charts, passing the Nissan Leaf, Chevrolet Bolt and every other electric vehicle on the market not made by Tesla. In the United States this year through May, Hyundai sold 21,467 of these two machines, besting even the white-hot Ford Mustang Mach-E, which was snapped up by 15,718 drivers. “From an EV perspective, they’re really just kind of cleaning the floor,” said Edmunds analyst Joseph Yoon. “I honestly don’t know if any dealers around me have any in stock.” Tesla still sells far more cars, but it … [Read more...] about Sorry Elon Musk. Hyundai’s quietly dominating EV race

Passengers queue to check in at the departure hall of Terminal 5 at London Heathrow Airport in London on June 13, 2022. (Photo: Bloomberg) A wave of airline strikes and flight cancellations is deepening Europe’s transport crisis, disrupting travel plans just as the region’s peak summer season gets under way. Walkouts in coming days at Ryanair Holdings Plc, EasyJet Plc, British Airways and Aeroports de Paris (ADP) will add to the turmoil from staffing shortages that are leading to hours-long delays and thousands of scrapped flights. In the United Kingdom, the transport disarray has been compounded by a rail strike. Although travel demand has rebounded dramatically in Europe, what had been touted as the aviation industry’s long-awaited post-pandemic revival is being constrained by labour strife and limits in airport logistics. Chaotic scenes are playing out at airports in Amsterdam, London, Frankfurt and Paris, with lines of people waiting for hours only to be told their flights … [Read more...] about Europe’s travel woes deepen as strikes add to scrapped flights

Bengaluru-based electric mobility company, Ola Electric, has released the revenue numbers for the first two months of the Financial Year 2022-23. Between April and May 2022, the electric scooter manufacturer generated total revenue of ₹ 500 crore and the company says that it is well on track to surpass $ 1 billion or ₹ 7824 crore revenue by the end of the current financial year. Right now, Ola Electric commands a 50 per cent revenue share of the entire electric two-wheeler segment. Also Read: Ola S1 Pro Electric Scooter Review A company spokesperson from Ola electric said, "As customers' confidence in EV continues to grow, the future forecast looks even stronger for Ola Electric. We have also been able to streamline our manufacturing capacity at the Ola Futurefactory, Krishnagiri to 1000 units per day. We have a strong order pipeline and will be ramping up further." Ola is now gearing up to launch its second EV scooter aimed at the mass market and it is scheduled to … [Read more...] about Ola Electric Generated Rs. 500 Crore Revenue In First 2 Months Of FY 22-23

Representing India after a hiatus of two years, Indian rally driver Gaurav Gill clocked a time of 3m32.9s in SS1 - Super Special Kasarani of the World Rally Championship (WRC) Safari Rally Kenya. The driver went on to set the fastest time in the shakedown in the WRC2 grid, 14.1 seconds of  WRC1 driver Sebastien Ogier. Gill was last seen on the WRC2 rally circuit in Turkey and Australia in 2019 and returns to the championship driving the Skoda Fabia Rally 2 with Brazilian co-driver Gabriel. The Safari Kenya rally is considered one of the most onerous rallies in the world, where legends are fighting for the top title. Also Read: Gaurav Gill Returns To WRC 2 With Safari Rally In Kenya Speaking on his performance, Gaurav Gill said "We had a good start in the Shakedown for our team which helped us today to mark another fastest completion. We are working on improving our on-ground strategies to claim good results in the remaining stages.  It's a long and challenging rally. We'll put … [Read more...] about WRC: India’s Gaurav Gill Sets Fastest Time In WRC2 Grid In Safari Kenya Rally

VMotive an automotive spares brand of Vogo has be acquired by Fixcraft, a car repair and service startup along with the brand's trademark. The team of V-Motive will join with Fixcraft as part of the deal. Fixcraft aims to expand its presence in the domestic aftersales automotive market with this acquisition. Currently, Fixcraft, which was formed in 2018, operates in Delhi NCR and Bengaluru and plans to expand to 10 metro cities in 12 months. The company vision is to be a complete player in the Indian car repair and service industry that offers end-to-end solution. By acquiring V-Motive Fixcraft would be able to offer high-quality and genuine spares to the dealers and workshops and will ensure easy availability as per the designed specification. Fixcraft Founder & CEO Vivek Sharma said "VMotive in Fixcraft's portfolio of offerings makes our play in the post-sales car repair and service segment deeper across the entire value chain. We continue to work towards raising the standards … [Read more...] about Fixcraft Expands Its Auto Repair And Service Startup By Acquiring VMotive

The new BSA Gold Star motorcycle, the first model unveiled by India's Classic Legends, a subsidiary of the Mahindra Group, which now owns the storied British motorcycle brand, has made a noteworthy appearance at the Goodwood Festival Of Speed in West Sussex, England. BSA marked an appearance at the event with its new BSA Gold Star motorcycle, which has a 652 cc single-cylinder, liquid-cooled engine at its heart, sporting the classic fins that were present on the block of the original air-cooled unit's design. The new BSA Gold Star participated in a hillclimb event at the festival, which showcases many old and new vehicles, including both two-wheelers and four-wheelers. View this post on Instagram A post shared by Ashish Singh-Joshi (@ashishkjoshi) The new BSA Gold Star's single-cylinder engine's output is 45 bhp at 6,000 rpm and 55 Nm of peak torque at 4,000 rpm and has been developed by BSA in partnership … [Read more...] about BSA Gold Star Makes An Appearance At Goodwood

Ola today announced that it has shut down the Ola Dash used car and quick commerce business. The company has decided to reorient its used vehicles business Ola cars, less than a year after it was launched. The company released a statement saying, “Ola has reassessed its priorities and decided to shut down Ola Dash- its quick commerce business. Ola will also be reorienting its Ola Cars business to focus more on strengthening the go-to-market strategy for Ola Electric.” The company added saying that the Ola Cars infra, technology and capabilities will be repurposed towards Ola Electric's sales and service network, thus clearly showing the company's intention that the electric mobility business is at the heart of it all. This certainly does not come as a surprise because according to the company Ola Electric commands a 50 per cent revenue share of the entire electric two-wheeler segment. It recently released data to support this statement as well. Between April and May 2022, … [Read more...] about Ola Shuts Down Used Cars And Quick Commerce Businesses; To Focus On EVs

The Bureau of Indian Standards (BIS), the central standards setting agency under the Consumer Affairs Ministry of the Government of India, has formulated minimum performance standards required for electric vehicles in India. The performance standars have been formulated at a time when several incidents of fire in electric vehicles have raised safety concerns among consumers. Investigations ordered by the government are already underway into the recent spate of incidents of fire in EVS. According to the BIS, standards have been released for test specifications for lithium ion battery packs and systems. Multiple electric vehicles from across many major brands have been involved in incidents in the past few months. Also Read: Tata Swings Into Action To Investigate Fire Involving A Nexon EV The standards incorporates the test procedure for the basic characteristic of performance, reliability and electrical functionality for the battery packs and system for either high power or … [Read more...] about BIS Issues ‘Performance Standards’ For Two-Wheeler EVs

Home Four wheelers oi-Athul By Athul Published: Saturday, June 25, 2022, 14:58 [IST] Toyota has teased its upcoming hybrid SUV in India. This new hybrid SUV has been named 'Hyryder' and we expect the Japanese automaker to unveil the SUV on 1 July 2022. The teaser of the upcoming hybrid SUV revealed the LED DRLs, front grille, and rear tail lamps. In addition to that, the front portion of the SUV has also been revealed partially in the teaser video released by the automaker. Earlier, the upcoming new Toyota Hyrder SUV had been spied during the TVC shoot of the hybrid SUV. When launched, the Toyota Hyryder SUV will rival the likes of other SUVs in the segment such as Hyundai Creta, Kia Seltos, Skoda Kushaq, Volkswagen Taigun and a few more SUVs. Speaking about the Toyota Hyryder, the hybrid SUV has been jointly developed by both Toyota and Maruti Suzuki for the Indian market. Moreover, this SUV is codenamed 'D22' … [Read more...] about Upcoming Toyota Hyryder Hybrid SUV Teased Ahead Of The Launch