Sandalen skechers

Under Armour filed a federal suit against Skechers, alleging the California-based shoe and apparel company violated copyright protections by copying the look and feel of its “Protect This House. I Will” ads — right down to the music.The suit, filed in U.S. District Court in Baltimore this week, says Skechers' sports circuit training commercial “slavishly copies” Under Armour’s “highly promoted, successful, and recognized” ads.The Baltimore-based sports apparel and shoe brand asked the court to halt the Skechers commercials, and order its competitor to pay unspecified damages, plus profits Skechers received from the ad.Under Armour has not shied away from litigation to defend its brand and advertising in the past. It’s even sued Nike over its use of “I will” as a slogan in advertising.In the new suit, Under Armour alleges the Skechers commercial “consists of similarly lit, close-up images shown in rapid succession, … [Read more...] about Under Armour says Skechers ‘slavishly’ copied its ‘Protect This House’ ads

This could be a pivotal year for Under Armour, a sports apparel analyst said in a blog post Monday, as the brand responds to shifting fashion trends and the loss of a big retail customer while expanding into a new retail channel."I'm confident in the long-term trajectory for UA, but 2017 could be a rocky year," wrote Matt Powell, an NPD Group vice president and apparel, sports and footwear analyst, in his blog.Powell said he expects Under Armour to "hit a soft patch, particularly in footwear. ... Footwear brands of UA's size often seem to stumble on their path to growth."The brand's footwear sales have soared for more than a year, with much of the growth fueled by basketball star Stephen Curry's signature shoes."At the same time, in the industry we've seen a real shift away from performance basketball as fashion footwear," a trend that Nike and other footwear makers and retailers have grappled with, Powell said in an interview. "Under Armour was the outlier."Now, he said, the changing … [Read more...] about Under Armour could face ‘rocky’ year, analyst says