According to lead management firm enquiryMAX, dealers saw a leap of 26% in the number of leads coming from the service department.This it said illustrated the increasingly data-led approach to selling employed by the UK’s vehicle retailers. David Boyce, managing director of enquiryMAX, said: “The most efficient and cost-effective way to sell a vehicle is to existing customers. “Converting vehicle sales from the service department leads to higher rates of conversion and deepens the customer relationship.” More buyers are using finance to purchase new and used vehicles with a 27% rise in PCP. The average sale price of a used vehicle fell from £21,588 in July 2017 to £20,132 last month. The average price of a part-exchange vehicle also fell from £8,930 to £8,588 over the same period. The data analysis, of 700 dealerships across the UK, is used to inform retail consultancy and advice for enquiryMAX customers. … [Read more...] about Dealers see used car sales rise 6% in July
Sales lead management
Honda Automobile Thailand has revealed its sales figures for 2017, and the brand has maintained its top spot in passenger car sales for the third year running. Minus commercial vehicles and pick-up trucks, which Honda is not represented, the company sold 127,768 units in 2017, up 19% from 2016. Honda’s market share for passenger cars is 32.2%. In the overall Thai auto market, Honda remained third with a 14.7% share, up 0.7%. The company launched five new models in 2017, and they were the City facelift, Civic Hatchback, fifth-gen CR-V, Jazz facelift and Mobilio facelift.In the subcompact segment, Honda captured 49.4% market share with sales of 58,315 units, with the booted City (34,955 units) leading the hatchback Jazz (23,360). The next segment up saw Honda taking more than half of the pie at 50.9% – the Civic FC sedan found 24,432 homes while the niche Civic Hatchback managed 3,016 units.With overall market leader Toyota not involved, as is the case in Malaysia, Honda … [Read more...] about Honda tops 2017 Thai passenger car sales, 3rd overall
We’ve seen the 2017 sales figures for both Mercedes-Benz and BMW in Malaysia. BMW sold more as a group (12,680 units of BMWs, MINIs and motorcycles), but its namesake brand was behind Mercedes – 10,618 vs 12,045 units. The guys from Munich saw much higher growth though – 18% for the BMW brand vs Merc’s 2.3%. Just like in Malaysia, the two German premium giants have been looking over their shoulders globally. It was a tight race, so tight that the press release headlines were rather confusing. Mercedes had “Number 1” in its PR headline while BMW had “Number One”. Audi wasn’t close enough to claim victory, but had “record-breaking sales” in 2017. Here’s what they proclaimed.“Mercedes-Benz achieved its most successful year of all time in 2017. As a result of its success in all three core regions – Europe, Asia-Pacific and NAFTA – Mercedes-Benz was the best-selling premium brand in the automobile … [Read more...] about 2017 premium brand car sales – all-time records for Mercedes-Benz, BMW, Audi; but who came out tops?
The above 250cc but less than 350 cc bikes category clocked exports of 24,411 units as against 4,108 units in the year before period, a 494 per cent increase. TVS started exporting the 310 cc bikes for German auto major BMW since March 2017. The 310 cc motorcycle and its engine were developed jointly with BMW on a common platform. TVS exported 19,377 units of the bike during the April to December period making up for nearly 80 per cent of the category exports. The company had entered into a strategic partnership with BMW Motorrad to manufacture sub-500 cc bikes for both the domestic and the global markets in April 2013 and TVS has already infused around Rs 4 billion in the venture. While it launched the Apache RR 310 (jointly developed with BMW) for the Indian market only in December 2017, it had started exporting the same earlier. The other major player in the 250-350 cc segment is Royal Enfield that exported 4981 units. The Bullet 350 Twinspark is the leading model … [Read more...] about High-end bike exports see traction in FY18, sales up three-fold
Known to offer the best of both worlds, compact SUVs prove to be a compelling proposition for buyers because of their dominative stance backed by affordable prices. For many manufacturers in the market, these pseudo SUVs have become a sure shot way of success in the past few years. It’s survival of the fittest out there and the introduction of rivals has definitely tensed up the game. We compare the compact SUV sales chart combined for the year 2017 to draw a clearer picture of the developments in this rapidly-growing segment.Topping the sales chart is the Maruti Vitara Brezza clocking sales of 1,40,945 units during the year. Maintaining consistent 5-digit sales numbers for most part of the year, the Brezza has a lead of close to 1 lakh units and accounts for 45% of segment sales single-handedly. The ‘Maruti Suzuki’ badge also has a role to play in its success but we cannot ignore its jack-of-all-trades package as well. The next spot is held by the Ford EcoSport with … [Read more...] about Compact SUV Sales In 2017, Vitara Brezza Unstoppable