Aston Martin sure is busy at the moment. While one would expect the British marque to have its hands full with the recent release of the new Vantage and the DB11 not to long ago, Aston’s busy at work on what they’re calling a flagship super GT. While we don’t know a lot, we do know that the car will be dubbed the DBS Superleggera. Car enthusiasts and Aston Martin fans won’t have to reach into the deep recesses of their mind to know that the DBS nameplate has played a large role in the automaker’s history. The three letters have been a part of the brand for nearly 50 years. In 1967, Aston unveiled the first vehicle to have a DBS badge. More recently, we saw the nameplate return for the range-topping variant of the DB9 in 2007. Well DBS fans, the name’s making a comeback. And it’s bringing something even more iconic with it – a Superleggera badge. Now that might throw even some of the astute fans for a loop. The Superleggera name is … [Read more...] about Get Ready, Aston Martin’s Bringing The Iconic DBS Nameplate Back
After axing the Azera from its lineup, Hyundai may soon bring back the full-size sedan under a new nameplate. According to a recent report by Car and Driver, Hyundai recently applied for two patents with the U.S. Trademark office for “Grandeur” and “Palisade.” Because Hyundai used the Grandeur nameplate for the Azera in international markets, it’s possible the automaker may bring the sedan back. The international-spec Grandeur got a redesign in 2016, but because the Azera getting sent out to pasture in the U.S. last year, we missed the boat on the new design. Car and Driver reported that sales of the Azera’s former platform mate, the Kia Cadenza, are on the rise, meaning Hyundai might be priming the pump to reintroduce the Azera with a new name and new design by the 2020 model year. Call it delusions of Grandeur, but Hyundai believes it may still have a fighting chance in one of the fastest shrinking vehicle segments. Another patent Hyundai … [Read more...] about Delusions of ‘Grandeur:’ Hyundai may bring back Azera under new nameplate, report says
If true, the report announces another blow to the passenger car segment. The passenger car segment is about to take another punch to the gut, according to a recent report. Ford and Chevrolet will drop four nameplates in the coming years.The casualties at Ford are the Fiesta and the Taurus, The Wall Street Journal reports. We've heard about the Fiesta's demise before; last July, the Blue Oval announced the model wouldn't return for the 2018 model year. It did, somewhat unexpectedly, but it carried over without any major modifications while the rest of the world got a comprehensively updated model.Insiders now suggest production of the American-spec Fiesta will end early next year. As for the Taurus, the former best-seller won't return for a new generation when production of the current car ends. Sales dropped to 41,236 last year, down from 62,629 in 2014.Over at Chevrolet, the Sonic and the Impala (pictured) are allegedly not long for this world. Sonic sales could end before the end of … [Read more...] about Ford, Chevrolet to drop four nameplates?
Recent filings at the United States Patent and Trademark Office suggest that Suzuki may be looking to revive its Katana nameplate from the 1980's. The motorcycle maker filed an application with the agency on February 8, 2018, for the 'Katana' mark along with the Japanese character mark and sword motif that was traditionally carried by bikes bearing this name. 1981 Suzuki GS1100S Katana The first Katana motorcycle arrived in 1981 when Suzuki hired Hans Muth of Target Design, Germany to improve the company's image. Hans and team set about creating an open-class motorcycle based on the underpinnings of the GS1100 and the result was the GS1100S Katana. The styling of the bike was hugely popular and its consequent success prompted Suzuki to produce it in 550cc, 650cc and 750cc versions. The nameplate had been used by Suzuki up until the early 2000s but the machines bearing the name were becoming quite forgettable and the name was retired up until the 2017 EICMA, where a Katana concept was … [Read more...] about Suzuki may bring back Katana nameplate on an upcoming motorcycle
Ford’s Detroit Motor Show keynote address wrapped up earlier today, and while some pronouncements were expected, others came completely out of left field. Not long ago Ford confirmed there would be hybrid variants of the Mustang and F-150 truck arriving in the near future, but at NAIAS we learned there will be another performance hybrid coming in 2020. Not only that, but it will sport the iconic Mach 1 nameplate. Inspired by icons. Developed by #Ford Team Edison. Born in Detroit. A new all-electric performance SUV. Coming 2020. #FordNAIAS pic.twitter.com/DqFSRAtp8l However, don’t automatically think this is an electric Mustang cos it ain’t. Ford’s Twitter account has posted a teaser for the new Mach 1 with the tagline “... a new all-electric performance SUV.” Is the Mach 1 badge being watered down? As to the hybrid Mustang it will reportedly offer “V8 power and even more low-end torque.” The new hybrid range comes as … [Read more...] about Ford is recycling an iconic nameplate