Traffic is bad in many parts of the world, especially in one of the most congested city in the world: Mexico City. On average, people there apparently gain an additional 59 minutes of travel time a day, which adds up to an extra 227 hours per year. So, Burger King naturally decided that this is the next demographic to target. The hamburger chain recently introduced the “Traffic Jam Whopper,” a delivery platform that brings Burger King food to people stuck in traffic, reports AdAge. Basically, peckish people sitting in their cars while Mexico City traffic crawls along can use the Burger King app to order food and have it delivered right to their car via a courier. The platform, according to AdAge: ...uses real-time traffic data to determined heavily congested areas, and Waze banner ads and digital billboards then alert drivers when the delivery service is available to them. The ads remind the drivers how much time they have left to order through the Burger King … [Read more...] about Burger King Figured Out How to Monetize Traffic Jams
Monetize web traffic
Google's Eric Schmidt, recently made a rather presumptuous prediction that the current internet will soon be divided into two entities led by competing countries — the United States of America and the People's Republic of China. His prediction, however, does not stop at two internets. As economist Tyler Cowen implied, what is to stop every country across the globe from having their own version of the internet? In the next 10 years, what are the chances that Russia and North Korea decide to follow along the trend of a country specific internet? This forecast, though not entirely incorrect, really begs the question: why are we still so focused on the internet as is? When will the public debate shift to a modern vision of the internet?It is time the world embraced an alternate solution to the ever-growing ills of the internet — a decentralized web built with blockchain technology that truly allows us to own our personal data, enables the first global data economy, prevents … [Read more...] about The tale of two internets ends with a decentralized web
× Sign into your account Sign in Subscribe to Autosport Plus for just £1 Register for free and access more stories Autosport Plus / Should NASCAR have a hybrid future? Subscribe today Highlights F1 / Hamilton leads all-Mercedes front row at Ricard F2 / Norris: 'Really bad' car issues will decide F2 title F1 / Safety concerns raised over Ricard pitlane F1 / Mercedes rewarded for engine upgrade delay F1 / Leclerc shocked by Q3 'miracle' given poor Friday F1 / McLaren can't find aero problem in windtunnel Misc / Pikes Peak harder than Le Mans - Dumas Subscribe Menu Formula 1 Formula E More Series Live Forum More Formula 1 News Features Gallery Calendar Live Standings Results Statistics Canada / Results Pos Driver Time 1 Sebastian Vettel 1h28m31.377s 2 Valtteri Bottas 1h28m38.753s 3 Max Verstappen 1h28m39.737s 4 Daniel Ricciardo 1h28m52.269s 5 Lewis Hamilton … [Read more...] about F1 chief Ross Brawn promises action over French Grand Prix traffic
Who hasn't dreamed of scrapping the rat race for a simpler way of life where you're not beholden to a job at a desk in a cubicle and spending hours each day stuck in soul-killing traffic? Well, here's a 39-year-old guy who walked the talk. Parker Lake quit his unfulfilling job selling computer systems and walked away from the aggravating daily commute battling rude South Florida drivers and moved to a house on Miami's Little River. He bought a stand-up paddleboard, which he uses to get to and from his two new, part-time jobs — one at a SUP and kayak rental business, the other as a hotel security guard. His daily commutes now involve gliding past manatees, dolphins, herons and pelicans, and underneath busy bridges carrying the daily traffic grind. "I'm not part of that anymore and I feel great," Lake told the Miami Herald. "Drivers look at me with a look of longing, and I know what they're thinking: 'He's probably on vacation. I need a vacation.'" The switch is not without its … [Read more...] about Miami man flees traffic, rat race, commutes on a stand-up paddleboard
Pandora jewelry has become nearly synonymous with the brand's signature customized charm bracelets, and that's no wonder, since those pieces make up the bulk of the Danish company's sales.But a branding campaign launched this month by the Baltimore-based U.S. division tells shoppers they can just as easily create customized looks with rings, necklaces and earrings."Jewelry for women has really evolved over the last several years," said Scott Burger, president of Pandora Americas. "It's not so much about adorning women as it is an opportunity for women to express their individuality."That trend, Burger believes, closely aligns with the Pandora brand. "The Art of You" campaign, launched in the U.S. and Canada on April 13, asks women "Who will you create today?" in an effort to not only "inspire women to embrace the self-creator within," the company said, but to drive traffic to stores and websites more frequently than on holidays and special occasions.The campaign, planned for TV, print, … [Read more...] about Pandora jewelry launches a new branding campaign and web store in the U.S.