CEO says the focus should be on the customer experience, rather than topping the sales charts. Mazda says that despite being one of the smallest independent automotive brands in the world, the company cannot put volume ambitions as its first priority, with the recently-appointed global CEO admitting that such a goal would create the wrong culture internally.Speaking to the Australian media at the Los Angeles motor show last week, the president and CEO of Mazda, Akira Marumoto, said that in order for Mazda it survive it needs to be unique and put customer relationships above all else.“When I assumed the presidency in June I sent out a message to all employees,” Marumoto said.“Mazda global share is two per cent, it’s a small player, although in Australia it’s much higher, in order to survive as such a smaller player in such tough competition in the future, we really need some really strong point and uniqueness, which makes us stand out as like a shiny … [Read more...] about Mazda: Volume shouldn’t come first
Mazda is set to produce hybrid cars in Thailand after the country’s Board of Investment (BoI) gave its green light to a 11.48 billion baht (RM1.46 billion) investment application, the Bangkok Post reports. The application is for the assembly of finished hybrid vehicles and five core parts – battery, traction motor, battery management, AC/DC converter and inverter. “Mazda is ready to implement the plan to become a building block for all eco-friendly vehicles. Thailand has to start producing hybrid versions before improving the local industry and marketing plug-in hybrids and battery EVs in the future,” said Chanchai Trakarnudomsuk, president of Mazda Sales Thailand. Mazda isn’t famous for hybrids, but there’s a hybrid version of the current generation Mazda 3 for the Japanese market. The JDM Axela Hybrid licenses Toyota’s Hybrid Synergy Drive system, paired to Mazda’s own 2.0 litre petrol engine. It’s rated at 30.8 km/l in the … [Read more...] about Mazda gets incentives to make hybrid cars in Thailand
Showroom visitors in June continued carrying Mazda in a positive sales direction, even as those same buyers continue to shy away from the brand’s car portfolio. Hold on — that’s not necessarily correct. On a year-to-date basis, all of Mazda’s passenger cars sit in the red, but the sensuously styled Mazda 6 sedan, fresh from yet another, um, refresh (this one designed to push the model upmarket a bit) barely qualifies. Since the massaged 2018 model went on sale in April, year-over-year sales increases in that month, May, and June mean the model now posts only a 0.9 percent YTD sales decrease. Almost back in the black, for this year, anyways. Despite it outward appearance staying nearly the same, the 2018 refresh brought a long-awaited turbocharged engine to the Mazda 6 line. As well, there’s upgraded powerplants destined for the two remaining cars in Mazda’s barn. Nothing sweetens the pot like extra power. Perhaps the addition of an … [Read more...] about Mazda’s New Engines Will Test Whether Buyers Can Still Stomach a ‘Car’
You might be able to find one of these things rotting away in your neighbor’s barn, but that doesn’t mean that the original Mazda RX-7 isn’t a true, glorious, flawed masterpiece the likes of which the car world rarely sees. In light of Mazda’s return to RX-named rotary cars (even in the form of the RX-Vision concept) it’s a good time to reflect on the original RX-7. You don’t see these cars on the street anymore. They were too cheap, too common, too weird to make their way into early collector car status before most of them got wrapped around telephone poles, or consigned to rust heap junkyards. Go to any autocross, rallycross, or budget road racing event, though, and you’ll still reliably find these Mazda sports cars. Simply follow your ears to the most unbelievably loud wail coming from the slowest car on the course and there one will be, muffler broken, rotary engine bleating away. It’s that rotary engine that makes the RX-7 memorable, … [Read more...] about The Original Mazda RX-7 Is A Goddamn Masterpiece
Roughly twice as successful north of the border as in the United States, the critically acclaimed Mazda brand has been struggling for years to make an American impact worthy of its credentials. Fun-to-drive, driver-centric, dynamic cars? Mazda’s got’em. In fact, across the entire Mazda lineup, the brand’s vehicles are arguably worthy of class-leading honors, at least in terms of on-road behaviour. But for too long, Mazda’s footprint in the United States was piddling, inconsequential, and downright immaterial. Out of the recession, the growth experienced by the U.S. light vehicle market at large was met with more modest Mazda improvements. U.S. auto sales jumped 51 percent between 2010 and 2016, a record year for the U.S. auto industry. But Mazda sales rose only 30 percent during the same period, as the brand’s market share fell from a too-low 2.0% in 2010 to an even lower 1.7% in 2016. The goal may seem modest, but Mazda’s North American boss, … [Read more...] about Mazda USA Hits The “Good” 2 Percent Market Share In 2018 Q1, But How?