Lazy bastard

I was recently catching up with a famous entrepreneur friend of mine. If I said their name, you instantly would know them. However, their name is not as important as the story I will share with you below. We had not caught up in a while, so we met up at his office on a Saturday. Right when I saw him, I asked if he was okay. He said he was doing fine, and he just needed to get some rest, to which I agreed and didn't push the issue. But as we were catching up, he was talking about his business. I could see he was drowning in stress and not eating his Wheaties for breakfast. I instantly cut him off and asked him, "What are you doing outside of business?" He paused for a while and just answered with his eyes. I followed up with another question. Have you been taking your three days? He said no again, but this time, he said it verbally. I fear that too many high-performing entrepreneurs are just like my friend. They are excited on the outside about everything going on in their … [Read more...] about 4 Ways to Combat Burnout Before It Even Starts

The Royal Enfield Interceptor 650 did manage to convincingly win the hearts of a lot of people and journalists have sung nothing but paeans about this bike. But is it really as great a motorcycle as everyone has made it out to be? I have had the Interceptor 650 for over two months now, and have covered about 2,500 km on it, riding it every single day, without fail. From commuting in the city (crawling bumper-to-bumper traffic in the first gear, half clutch at times), to spirited Sunday morning corners with my superbike-riding buddies, to lazy highway cruising, inter-state touring, to even a dirt track jump session (Yes, that really happened) - it would be fair to say I have spent a considerable amount of time with this motorcycle to notice a few flaws - some really bothersome, some not so much. I would like to share some 13 of them with you. 1) Footpegs - The positioning of the pegs on this bike baffles me. They are placed right underneath the rider, effectively putting them in … [Read more...] about 13 Royal Enfield Interceptor 650 Problems That Only An Owner Can Tell You

Louisiana may be the crawfish queen, but Houston takes the crown when it comes to the diversity of flavors and experiences on offer. Order delivery or pickup now! Grubhub Order Now Crawfish season begins in February and ramps up in March, when the mudbugs get big and juicy as temperatures warm up. In Houston, there’s Cajun or Viet-Cajun crawfish, formal sit-down dining or takeout-friendly meals and many creative twists along the way. Here are 11 Houston crawfish restaurants for every mood and occasion. For the best flavor options: Cajun Kitchen Cajun Kitchen in Houston’s Asiatown is by far one of the best spots in town to eat Viet-Cajun crawfish. The seafood is boiled in Cajun seasoning then tossed in a wok with your choice of sauce. The garlic-butter flavor is simple and satisfying; the Thai basil is fragrant and adds some freshness to the dish; and the Kitchen Special is delightfully citrusy from being cooked with lemons and orange, plus garlic and green … [Read more...] about Your guide to 11 standout spots in Houston for crawfish

"We don't have any competitors." It's a line I hear often from clients, and it always gives me pause. It's technically possible that your brand has carved out a niche so specific — say, a dating app for marine biologists — that you're literally the only player in that space. The more likely scenario, though, is that you simply haven't factored in all of the alternatives to using your product or service. Mapping out this landscape of choices is critical to understanding your market and sharpening your value proposition . I know this, because I work in digital marketing, where competition for attention is always high, and only the most refined messaging gets through. Highlighting your brand's attributes vis-à-vis direct competitors is relatively straightforward, as we'll discuss ahead. Standing out from indirect and replacement competitors, though, is much more challenging. Marketing against direct competitors Direct competitors to your brand offer more or less the same … [Read more...] about The Importance of Mapping Out Your Competitor Landscape