The man on the other end of the phone was the “Wheels” editor for the Smallville Citizen-Journal and he was furious. There was no Mythos RoadSquisher SUV in his driveway! His press car had not been delivered! Instead, there was an email at the top of his in-box explaining that the journalist who had been driving the Mythos the previous week had crashed it, along with an assurance that he would be rescheduled for the next available vehicle as soon as possible.“You stupid bitch,” he screamed into the phone, “what the f— do you think I’m going to drive this week?” My friend, a pert young woman who works for one of the major press-car agencies, was flabbergasted.“Sir, if you drive your own car for a few days, we will make sure to get you—” The volume on the other end went up another notch.“I DON’T OWN A CAR, YOU IGNORANT STINKING C–T! GET ME A CAR NOW! TODAY! OR FIND ANOTHER JOB WHERE YOU CAN SUCK C–K … [Read more...] about How To Be An Automotive Journalist, Part II: The Press Loaner
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“All of Volkswagen’s premium-enthusiast Euro-appeal has been stripped from the Jetta”“The new model has hard plastic that wouldn’t look too out of place in a Chrysler Sebring”“Gone are the things that made the Jetta special to those who cared”“For the Jetta, it’s pay less and you get less. And in our opinion, that’s a step backwards”There’s your verdict, straight from TTAC, C/D, LLN, and Edmunds respectively.Jetta sales, first half 2011: 91,752, an increase of well over sixty percent over 2010There’s another verdict, straight from the people who actually matter.Does the first verdict refute the second — or support it?Regular TTAC readers know how cozy, and incestuous, the relationship between automotive journalism, marketing, and product design can be. While it’s common for the buffet-browsing brigade to piss and moan about how everything would be fine if GM/Ford/Skoda/Bugatti would just … [Read more...] about What Does The Jetta Sales Success Say About Automotive Journalism?