How digital footprints paved way to weaponising social media

Social media is key to establishing a strong presence online for digital coaches and attracting the right quality of leads, particularly if you conduct webinars as part of your digital coaching. Social media, by its very nature, increases your audience's awareness of your courses because of features like comments, likes, shares, reposts and saves by people who follow your account. Before you become active on social media, you need to be very clear on what you are selling and what's going to be the lead magnet . If your lead magnet is not clear, and if you don't know what you're selling, then you're just wasting your time. Your audience is going to be looking at your social media for answers to their questions. Related: How to Use Social Media to Get Clients for Your Coaching Business Here are a few tips to help boost your social media presence and make it valuable for your customer: Don't make all of your content posts about yourself and your course: Use your … [Read more...] about How to Use Social Media as a Digital Coach (and Why You Should)

Everything you do online is already tracked. That information is about to become even more sensitive if you're seeking an abortion in the United States. Friday's Supreme Court decision overturning the landmark abortion rights ruling Roe v. Wade means 13 states could outlaw abortions within a month, and more could follow. A Google search for a reproductive health clinic, online order for abortion pills, location ping at a doctor's office and text message about considering ending a pregnancy could all become sources of evidence. People constantly share data about their fertility online, privacy advocates say - even if they don't realize it. Other obvious sources of health data include period-tracking apps and digital check-in forms at hospitals. "People should not be responsible for doing everything perfectly, when they're in a stressful situation, to protect our own privacy," said India McKinney, director of federal affairs for the privacy advocacy organization Electronic … [Read more...] about Seeking an abortion? Here’s how to avoid leaving a digital trail

Extreme E teams are broadening the diversity of their staff through a scheme being run with the Hamilton Commission. Advert | Become a Supporter & go ad-free The commission was set up by Lewis Hamilton to look into the reasons why certain black people are under-represented in motorsport , and more broadly in science, technology engineering and mathematics subjects, and address them. Speaking at the launch of McLaren’s Extreme E and Formula E teams yesterday, senior principal race engineer Leena Gade described the efforts made by the off-road series to become more diverse through its work with the Hamilton Commission. “Extreme E has got two programmes that encourage all of that,” Gade explained. “There’s obviously the element of the drivers, that you have a 50-50 [gender] split. “But also they partnered with Lewis Hamilton’s organisation to make sure that you’re getting more people in who are coming from diverse backgrounds. And I think that’s not spoken … [Read more...] about How Hamilton’s commission is aiding diversity in Extreme E · RaceFans

This is a carousel. Use Next and Previous buttons to navigate 27 This week marks 15 years since the iPhone first went on sale and ushered in a new era: the age of the smartphone. It’s hard to imagine today how different mobile access was before that evening of June 29, 2007. The internet in your pocket didn’t look like, well, the internet. Social media — and the ability for everyone to respond globally to everything — was in its infancy. And while older phones certainly had cameras, the quality – and the potential for instant editing and filtering and sharing that exists today — wasn’t there yet. The modern smartphone has changed photography. To capture a snapshot of that change, we asked more than a dozen Associated Press photographers across the world who use iPhones — some of the most talented … [Read more...] about AP PHOTOS: The iPhone at 15, through pro photographers’ eyes

From left are Mr Peerawat, Gunpong Panthongprasert, chief executive of Ogilvy and Mather (Thailand) Co, and Narute Jiensnong, chief marketing officer of Major Cineplex Group. Business disruptions over the past decade have forced many enterprises to adjust their operations to ensure they survive and strive for future growth, according to corporate and media leaders. Technology, partnerships and regulatory frameworks could play a significant role in boosting the strength of businesses during periods of intense disruption. The leaders shared their views at a seminar entitled "The Disruption of Business, Competition and Transformation, Ready Now for the Future", organised on Wednesday by the Thai Broadcast Journalists Association and the University of the Thai Chamber of Commerce at the Centara Grand at Central Plaza Ladprao Bangkok. MEDIA DISRUPTION Peerawat Chotithammo, president of the Thai Broadcast Journalists Association, said the media industry has been disrupted by a … [Read more...] about Dealing with decades of disruption

The global pandemic has exposed the vulnerability of young people in Asean in terms of their skills and entry to the future of work. In addition, their access to new types of skillsets required to perform a certain job function is limited due to lack of exposure to opportunities, financial barriers and insufficient time for upskilling and apprenticeships. The trend is worrying since the future of the region is determined by the youth (aged 15 to 34), who constitute 34% or around 223 million of the total population in the 10 member countries of Asean. Realising the importance of their role and under the Cambodian chairmanship, Asean declared 2022 as the Year of Asean Youth. Prime Minister Hun Sen, as the 2022 Chair of Asean, had pledged that it is his country's priority to "strengthen the development of human resources to respond to the needs on the ground for community building, promote the participation of women and youth in building and maintaining peace, and develop an inclusive … [Read more...] about Skillset lack impeding Asean youth