Honda legend

Seven seconds of brilliance. Here in the United States, automotive advertising has rapidly become widespread over the majority of current social media platforms . However, it may not surprise you to see that other countries apply a very different approach when it comes to selling the same vehicles. This simple and cute advertisement from Honda of Canada is referencing the front and rear heated seats in the latest Civic model. While the video is only seven seconds long, it accomplishes everything that you would expect from a normal advert – including cute cartoon birds of course. The plethora of social media channels that exist nowadays has completely changed advertising strategy – even outside of the automotive industry. With attention spans at an all-time low and media consumption at an all-time high, it’s clear that automakers are having to improvise adapt and overcome. Even outside of this YouTube video, it’s clear that many advertising avenues like billboards … [Read more...] about Canadian Honda Civic Advertisement Is Delightfully Short And Funny

Toyota managed to get all six of its cars through to the second segment of qualifying, with TOM'S pair Ryo Hirakawa and Sena Sakaguchi taking pole ahead of the remaining four Bridgestone-equipped GR Supras. Read Also: Okayama Super GT: TOM'S on pole as Toyota Supras dominate By contrast, Honda lost all three of its Bridgestone-shod cars in Q1, including the Real Racing machine of Bertrand Baguette and Koudai Tsukakoshi that qualified ninth. Earlier in the day, Honda had locked out the top three times in practice around a track widely believed to be well-suited to the NSX-GT, and Baguette was at a loss to explain the marque's sudden loss of form. "I'm surprised to be struggling so much," Baguette told Motorsport.com. "I knew we wouldn’t be at the front, but I was expecting maybe to be top five and not where we are. "We had a messy practice session, we did some miscommunication on the set-up. We put things back together for qualifying but we missed a bit for Q2. … [Read more...] about Baguette unsure how Honda can beat Toyota at Okayama

Ricciardo is weighing up whether to stay with Red Bull, which has backed him through his F1 career, at the same time his team is picking between ditching long-time engine supplier Renault for Honda. The Australian claimed his seventh GP victory last weekend in Monaco, while teammate Max Verstappen – who signed a lucrative new Red Bull deal late last year – started last after a practice crash. "You could say that [winning] made Daniel more expensive, it has put his value up, or it's put the team in a stronger position in terms of valuable potential to him," said Red Bull team principal Christian Horner. "The reality is finding a solution to conclude a deal with Daniel in the next couple of months. "First thing is get the engine sorted and then very much follow on from there with [the] driver." Horner acknowledged that Ricciardo is "continually raising his game" as the Australian reiterated his value as one of F1's leading drivers by matching Lewis Hamilton and … [Read more...] about Red Bull wants to sort engine deal before Ricciardo contract

After similar festivals in London, Shanghai, Marseilles and Milan, this time the fast-paced entertainment was presented to fans in Miami, and according to Formula 1 figures, 80,000 people flocked to Biscayne Boulevard in downtown Miami on Saturday to enjoy the free entertainment program. The focus was on show runs by Formula 1 cars from different eras. Renault test driver Jack Aitken drove a Renault-liveried Lotus E20 from the 2012 season. Patrick Friesacher steered a Red Bull RB7 from the 2011 season. And while these two Formula 1 cars with V8 engines thrilled the fans especially thanks to their noise, there was much more to admire and listen to. IndyCar driver Takuma Sato, the 2017 Indianapolis 500 winner, drove a 50-year-old Honda RA301 as piloted by John Surtees in the 1968 Formula 1 season. "Back in 1968, there's no seat belt!" Sato said in an interview with Motorsport.tv, and then waxed lyrical about the car’s V12, commenting: "The engine is simply beautiful – a … [Read more...] about Miami F1 Festival thrills 80,000 fans

Chevrolet struggled last year even at 1.4-bar turbo boost for qualifying, with rookie Rinus VeeKay of Ed Carpenter Racing being the only Bowtie runner to qualify in the Fast Nine. Then come race day, at 1.3-bar turbo boost, the Chevys could match the Hondas but had to lean off the fuel mixture sooner into a stint in order to make it on five pitstops. Newgarden made the best job of it, finishing as top Chevy runner in fifth place. After topping the speedcharts in Indy 500 testing, with Juan Pablo Montoya third for Arrow McLaren SP, Newgarden commented: “I think Chevy has done a great job, as evidenced with Juan as well. I think the McLaren boys are quick. I think we feel pretty good about things. “I think they've definitely made improvements, and we needed to in the off-season. We all did. Us as a team and Chevrolet, we all got together and looked where we were weakest. I think there was a little bit to go around on all sides. They've really stepped up. We put in a lot of … [Read more...] about Newgarden: Chevrolet “definitely made improvements” for Indy