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Seven seconds of brilliance. Here in the United States, automotive advertising has rapidly become widespread over the majority of current social media platforms . However, it may not surprise you to see that other countries apply a very different approach when it comes to selling the same vehicles. This simple and cute advertisement from Honda of Canada is referencing the front and rear heated seats in the latest Civic model. While the video is only seven seconds long, it accomplishes everything that you would expect from a normal advert – including cute cartoon birds of course. The plethora of social media channels that exist nowadays has completely changed advertising strategy – even outside of the automotive industry. With attention spans at an all-time low and media consumption at an all-time high, it’s clear that automakers are having to improvise adapt and overcome. Even outside of this YouTube video, it’s clear that many advertising avenues like billboards … [Read more...] about Canadian Honda Civic Advertisement Is Delightfully Short And Funny

Toyota managed to get all six of its cars through to the second segment of qualifying, with TOM'S pair Ryo Hirakawa and Sena Sakaguchi taking pole ahead of the remaining four Bridgestone-equipped GR Supras. Read Also: Okayama Super GT: TOM'S on pole as Toyota Supras dominate By contrast, Honda lost all three of its Bridgestone-shod cars in Q1, including the Real Racing machine of Bertrand Baguette and Koudai Tsukakoshi that qualified ninth. Earlier in the day, Honda had locked out the top three times in practice around a track widely believed to be well-suited to the NSX-GT, and Baguette was at a loss to explain the marque's sudden loss of form. "I'm surprised to be struggling so much," Baguette told Motorsport.com. "I knew we wouldn’t be at the front, but I was expecting maybe to be top five and not where we are. "We had a messy practice session, we did some miscommunication on the set-up. We put things back together for qualifying but we missed a bit for Q2. … [Read more...] about Baguette unsure how Honda can beat Toyota at Okayama

Ricciardo is weighing up whether to stay with Red Bull, which has backed him through his F1 career, at the same time his team is picking between ditching long-time engine supplier Renault for Honda. The Australian claimed his seventh GP victory last weekend in Monaco, while teammate Max Verstappen – who signed a lucrative new Red Bull deal late last year – started last after a practice crash. "You could say that [winning] made Daniel more expensive, it has put his value up, or it's put the team in a stronger position in terms of valuable potential to him," said Red Bull team principal Christian Horner. "The reality is finding a solution to conclude a deal with Daniel in the next couple of months. "First thing is get the engine sorted and then very much follow on from there with [the] driver." Horner acknowledged that Ricciardo is "continually raising his game" as the Australian reiterated his value as one of F1's leading drivers by matching Lewis Hamilton and … [Read more...] about Red Bull wants to sort engine deal before Ricciardo contract

Drivers and teams from the TUDOR United SportsCar Championship and the Continental Tire Challenge made a positive impression at the 2015 24 Hours of Le Mans endurance race in France, before a worldwide TV, radio and online audience, as well as a record crowd of 263,500 spectators there in person for the 83rd running of the race. At the top of the list: The No. 64 Corvette Racing team of Tommy Milner, Oliver Gavin and Jordan Taylor, who drove their Chevrolet Corvette C7.R to the Corvette team’s eighth victory in the tough GTE Pro class. Milner and Gavin are regulars in the TUDOR Championship No. 4 Corvette GT Le Mans entry, and guest driver Taylor co-drives the family-owned No. 10 Konica Minolta Corvette Daytona Prototype with brother Ricky. “I’m obviously a little speechless about the whole thing,” Jordan Taylor said. “The goal in sports car racing and almost any kind of in motorsports in general is to win Le Mans. To win with Chevrolet and Corvette Racing as an American … [Read more...] about U.S. drivers, teams make a mark at Le Mans

Normally when the leader of a Grand Prix has a problem on the power unit that costs him 160hp, over two seconds a lap of pure performance, the pursuing drivers will find a way past. Had Daniel Ricciardo’s problem occurred anywhere other than Monaco, they would have done. And had it occurred before the only round of pit stops in the race, then he might have been vulnerable to a strategy move, like an undercut, from Sebastian Vettel or Lewis Hamilton. But Ricciardo had made his only stop of the afternoon before his MGU-K failed. Although he had to play with the controls of the car, shifting the brake bias forward, for example, to help the rear brake temperatures, his car’s gentler treatment of the softest tyres in the Pirelli range was superior to Ferrari and Mercedes. And that proved to be enough to keep him in position on this most difficult of tracks on which to overtake. Because it’s Monaco; track position is everything, as Lewis Hamilton learned to his cost in 2015 … [Read more...] about Strategy Report: Why Ricciardo’s pursuers played it ‘ultra’ safe