"For us, it should be Kia all over the world. We believe that it’s more helpful for the brand to make all the cars as Kia… We believe that Kia, as a brand, is elastic enough or flexible enough to be able to deliver a car like the Picanto, like the Stinger, like the Sorento, and it’s actually more beneficial for the brand itself." … [Read more...] about Kia Reveals New ‘E’ Badge – But What Is It?
Frankfurt motor show 2017
We have a chat with Acura Brand Officer Jon Ikeda on where the company is headed. After languishing as a sort of Honda-plus product for several years, Acura is reinvesting in performance and luxury, setting itself apart from corporate cousins wearing an “H” logo. For evidence, look to the 2021 Acura TLX or 2019 Acura RDX, both of which ride on brand-specific platforms and feature bespoke Acura powerplants – the 3.0-liter turbocharged V6 in the TLX Type S – or flagship Honda engines. … [Read more...] about Exclusive: The Future Of Acura With Jon Ikeda