The new, fourth-generation Ford Focus brings a first for the nameplate in Australia: a wagon. And it deserves to be more than just the niche seller in the small-car range. Since the Focus replaced the Laser in 2002 there’s been the option of a hatchback or sedan body style, but never a wagon.That changes for 2019 with the introduction of Ford’s fourth-generation small car.It’s not going to be the variant that revives the Focus’s sales fortunes in Australia, of course. That you can count the number of small wagons you can buy for about $30,000 on one hand is all you need to know about the level of their popularity here.Yet Ford Australia believes the specific trim grade it has chosen from Europe – the sporty ST-Line – can add some incremental volume as well as help the Focus’s local image. ST-Line (also new to Australia) is the mid-range grade in the Focus line-up, with the hatch and wagon pumping some iron, getting a body kit including side … [Read more...] about 2019 Ford Focus ST-Line wagon review
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Ford is having a real crack with the new Focus, chasing a new type of customer in the process. Ford Australia is expanding the Focus range with new variants and rethinking its marketing strategy, as it plots a sales revival for its small car.Focus sales have plummeted in recent years, with the model set to record its lowest annual figure since the model replaced the Laser late in 2002.Traditional rivals like the Toyota Corolla, Mazda 3, Holden Astra, Volkswagen Golf and Hyundai i30 continue to flourish in the market, but the Focus has recorded only 3783 sales to the end of November 2018.That compares with the model's strongest performance in 2013, when 19,180 units were shifted.The Focus has previously been offered in hatch and sedan forms, but a wagon joins the range for the first time locally with the fourth- generation model while the sedan has been dropped. A high-riding Active model then joins the line-up in early 2019.Wagons of any size aren’t big sellers in … [Read more...] about 2019 Ford Focus: New variants, marketing to push sales revival
4 France won the world cup, Google was founded, an intern called Monica Lewinski became famous all over the world and, oh yes – Ford launched the Focus. It's only 20 years ago, but it's hard to overemphasise the impact this cheeky little hatchback had on family motoring. I remember engineers on the launch in Deauville, France saying: "I didn't think we could do a car like this!". Ford had been run for years by accountants, who clung like shipwrecked sailors to the Ford family purse strings. Chief executive Jac Nasser, however, wasn’t family and while he had controversial long-term views about Ford's future, he absolutely understood the damage done by cars like the execrable Mk5 Escort. Ford's engineers were in near revolt about the cost-cutting on that car. “Never again,” was the battle cry and Nasser and mercurial engineer Richard Parry-Jones created a design and engineering hot-house that cultivated the Focus. To have worked on that team is like … [Read more...] about 2018 Ford Focus review – still brilliant, but has it lost its sparkle?
Ford unveiled the all-new Ford Focus yesterday. Here’s a visual comparison between the (fourth-gen) 2018 Ford Focus and the (facelifted third-gen) 2014 Ford Focus. The all-new Ford Focus’s more upmarket design is somewhat inspired by that of the latest Ford Fiesta. Compared to the previous generation Ford Focus, it is drastically different. Ford has redesigned VW Golf competitor from the ground up and made it look more mature proportionally. The new generation model looks more premium and sportier as well. At the front, a considerably larger radiator grille is flanked by swanky full-LED headlamps. An Adaptive Front Lighting System adjusts the headlight beam angle and intensity as per the prevailing driving environment. A Glare-free high-beam reduces the case of accidentally dazzling other drivers. The hood is longer and this adds to the sportiness of the car. On the sides, the beltline is flattish until the B-pillar and rises only from behind there. This gives a more neat … [Read more...] about 2018 Ford Focus vs. 2014 Ford Focus
Share This Story! Let friends in your social network know what you are reading about Facebook Email Twitter Google+ LinkedIn Pinterest New Ford Focus unveiled overseas, made in China, Germany Ford spotlights its popular passenger car while pivoting the company to SUVs and F-Series pickup trucks. Sent! A link has been sent to your friend's email address. Posted! A link has been posted to your Facebook feed. Join the Conversation To find out more about Facebook commenting please read the Conversation Guidelines and FAQs Phoebe Wall Howard, Detroit Free Press Published 7:00 a.m. ET April 10, 2018 CONNECT TWEET LINKEDIN COMMENT EMAIL MORE Ford Motor Co. unveiled its new Ford Focus compact car in China and Europe on Tuesday, emphasizing the global importance of the passenger car in a product line dominated by sport utility vehicles and pickup trucks, particularly in the U.S. And, amid international debate about new tariffs, … [Read more...] about New Ford Focus unveiled overseas, made in China, Germany