When it comes time for Lexus owners and lessees to shop for a new vehicle, they're most likely to step into another Lexus. New data from the first year of J.D. Power's new Automotive Brand Loyalty Study shows Lexus customers are, in fact, the most brand loyal. Toyota's luxury division topped the rankings with a 47.6 loyalty percentage. The results and final percent figures are based on the percentage of vehicle owners who choose the same brand when trading in or purchasing their next vehicle.J.D. Power Automotive Brand Loyalty Study for luxury brands Lexus even managed to put some distance between itself and rivals. The runner-up, Mercedes-Benz, scored second place with 44.2 percent. The rest of the top five keep it far closer with BMW (43.6 percent), Porsche (43.5 percent), and Audi (43.3 percent) all within 1 percent of one another. At the bottom of the list sits Jaguar (20.6 percent) along with Infiniti (32.1 percent) and Volvo (33.3 percent). Cadillac just broke out of the bottom … [Read more...] about Lexus customers the most loyal among luxury brands
Brands with most loyal customers
By Peter M. DeLorenzoDetroit. Needless to say, I have been inundated with emails from readers and others awaiting my take on Sergio Marchionne’s latest plan for FCA. And even though it will disappoint some, my comments will be brief. For starters, it is plainly obvious that FCA is no longer, it is now JARM (for Jeep, Alfa Romeo, Ram and Maserati). The reason Fiat, Dodge and Chrysler weren’t mentioned during the press event is that those divisions are simply going to cease to exist here. Yes, the minivan will survive, and the True Believers in Auburn Hills will churn out muscle cars as long as that plan is sustainable (which isn’t long), but Chrysler will fade away and the Fiat brand will be confined to the markets where it has a chance. (As if the Fiat dealers here in the U.S. need to be reminded, the brand never should have been brought here in the first place, and it cost them dearly because they bought into Sergio’s charade hook, … [Read more...] about THE AUTOEXTREMIST BRAND IMAGE METER VII: THE TRIFECTA OF NOT GOOD EDITION.
South Moon Under, the Berlin, Md.-based fashion retailer that got its start as an Ocean City surf shack in 1968, has new owners that plan to turn the small regional chain into a national brand.A management team that includes the founder of White House Black Market, a Baltimore-based retailer that was sold to Chico's in 2003, bought a majority of South Moon Under in March along with private equity group JPB Capital of Columbia. South Moon Under's founder, Frank Gunion, remains a member of the retailer's board of directors.The chain will move its headquarters from Berlin, outside Ocean City, to Annapolis in August.Michael Smith, the new CEO, said management plans to grow from 24 stores and $50 million in revenue to 60 to 80 stores and $100 million in sales over five to seven years, with the first new stores slated for South Florida next year. The chain now has locations mostly in the Mid-Atlantic region, from Westport, Conn., to Richmond, Va."The growth trajectory has been a very slow … [Read more...] about Maryland-based South Moon Under to expand under new owners
ATLANTIC CITY — Ocean Resort Casino, the former Revel resort that’s set to open this summer, will join the Hyatt brand, officials said Monday.Hyatt Hotels Corp. and AC Ocean Walk said in a news release that the property will join the The Unbound Collection by Hyatt brand, a collection of new hotel properties.AC Ocean Walk, a group led by Colorado-based investor Bruce Deifik, bought the former Revel Hotel and Casino property from Glenn Straub for $200 million on Jan. 4. The 710-feet-tall property at 500 Boardwalk is scheduled to open this summer as Ocean Resort Casino.“Hyatt has an incredible 60-plus-year legacy in the industry, and its loyal global customer base will have access to an authentic way to experience all that makes Atlantic City attractive and popular,” Deifik, chairman of AC Ocean Walk, said in a statement. “We are thrilled and proud to be joining The Unbound Collection by Hyatt portfolio as we prepare for the resort’s opening this … [Read more...] about Ocean Resort Casino opening in Atlantic City to join Hyatt brand
Ad Feature Richard Nash Nearly New Cars also sources cars for its loyal customers. Picture: Andy Russell Andy Russell The Richard Nash Group pioneered the nearly new car market in Norfolk and it’s one that has earned the family-owned business a loyal customer base. Motoring editor Andy Russell finds out the advantages of buying a nearly new car. Richard Nash Groups Nearly New Car Centre, in Vulcan Road South, Norwich, stocks more than 100 cars. Picture: Andy Russell Changing your car is a big financial commitment but as soon as you drive a new car off the forecourt you lose money. You could buy a used car a few years old, so the previous owner has taken the biggest depreciation hit, or the best option might be a nearly new car, generally accepted to be under a year old and fewer than 10,000 miles, which still has a long manufacturer’s warranty. It’s a market the Richard Nash Group has pioneered since starting in Norwich in 1987, earning the family-owned business … [Read more...] about Save thousands with nearly new car from Richard Nash Group