Attracts new customers

In the announcement of the new packaging, there's a quote that doesn't age very well when you realize that it comes a month before the introduction of the new GM logo. "We’re executing a focused, disciplined strategy to improve our core business and position the company for future growth," said John Roth, GM Global Vice President of Customer Care and Aftersales, in the announcement of the new packaging. “Strong parts brands with a clear, global market position and packaging help customers easily identify GM parts and will provide the ability to bolster the value of our protected product with new security features." … [Read more...] about GM Gonna GM: New Logo Not Factored Into Official Parts Rebrand

Now, 911s are liquid cooled, and while the engine has inched forward over the years, the car still has its classic shape. Since that roofline serves no purpose besides nostalgia (and, admittedly, looking as stunning as ever), there's nothing preventing a 911 from become a miniature Panamera Sport Turismo. … [Read more...] about New Porsche 911 Rendered as A Shooting Brake

"We'll be judicious and thoughtful. We think we have a great asset in F1, we certainly don't want to dilute that, but we'll be judicious and thoughtful about what will be attractive to add on, what would be synergistic, and what would take advantage of our strength." … [Read more...] about F1 owner Liberty Media raises $500,000,000 for buying spree

Most importantly though, the Honcho hood badges - and there are also Scrambler badges - are sold separately at an extra cost. The tuning firm also offers custom text hood stickers with up to 10 characters and two dashes, currently available at $79. You know, if you want to write the latitude and longitude coordinates of your home address, for example. … [Read more...] about Aftermarket Jeep Gladiator Honcho Sticker Pack Brings Back Memories

The video shows the contraption getting dropped off at the shop. It’s incomplete, though work started back in the 1980s and continued through the 90s. However, the owner passed away after allegedly spending over $100,000 into the project, and it was put into storage until the current owner bought it in 2010 on eBay, which sounds like it was the last time it ran. The car features a unique four-rotor setup and a tiny transmission, all of which will see significant upgrades. … [Read more...] about Wild Eight-Wheeled, Four-Rotor Build Looks Like A Forgotten Batmobile