Subaru's parent company might soon change its name simply to Subaru Corporation. Update: Subaru Gets A Name Change Subaru parent, Fuji Heavy Industries, will try to take advantage of its automotive arm’s recent success and will likely change the conglomerate’s name to Subaru Corporation. FHI also works in aerospace and makes industrial products, but for the general public auto manufacturing is probably the firm’s best-known business. By switching monikers, the corporation can capitalize on the improved brand recognition, and its customers might also associate the other divisions with the rapidly growing car brand. … [Read more...] about Fuji Heavy Industries may rebrand itself as Subaru Corp.