You are here: Home » Viral Video » Marketing » Viral video rankings for week of 7/16/2018 July 18, 2018 @ 12:01 am Comments Email Chevrolet edges its way onto our viral video chart this week at No. 9 with "New Couple," the latest in its series of "real people, not actors" commercials. Except in this case it's "real couples, not actors.""New Couple," the only new video on the list compiled by AcuityAds, generated 472,919 views this week.Videos from Land Rover, Ford and Audi returned to the list this week. They were absent from the list last week. 1 46% Celebrating 20 Years of Brilliant Moments Hyundai NAThis week(True Reach): 62,582,877 Last week: 1 2 81% Hyundai x 2018 FIFA World Cup HyundaiNA This week(True Reach): 35,534,295 Last week: 2 3 0.48% The New 2018 CRETA Hyundai NA This week(True Reach): 10,104,980 Last week: 3 4 Returnee The … [Read more...] about Chevy enters viral video list with ‘New Couple’
You are here: Home » Viral Video » Marketing » Viral video rankings for week of 7/10/2018 July 11, 2018 @ 12:01 am Comments Email Hyundai India's emotional video is once again the most-watched clip on this week's viral video chart. "Brilliant Moments," which shows that selling the family car is easier said than done, saw its view count increase to 42,914,275 views, up from 13,888,960 views last week. BMW, Mercedes-Benz and Ford each had videos return to the chart compiled by AcuityAds this week. 1 209% Brilliant Moments Hyundai NAThis week(True Reach): 42,914,275 Last week: 1 2 82% 2018 FIFA World Cup HyundaiNA This week(True Reach): 19,598,401 Last week: 2 3 120% New 2018 CRETA Hyundai NA This week(True Reach): 10,056,320 Last week: 3 4 173% The 919 Tribute Tour Porsche NA This week(True Reach): 2,446,803 Last week: 10 5 -66% … [Read more...] about Hyundai’s memory-filled video stays atop chart
You are here: Home » Viral Video » Marketing » Viral video rankings for week of 7/3/2018 July 4, 2018 @ 12:01 am Comments Email In the latest new video to join our charts, Hyundai India shows it's easier said than done when it comes to getting rid of a treasured family car. "Celebrating 20 years of Brilliant Moments" is a 4 minute, 45 second clip that begins with a conversation at the dinner table. A son brings up to his father that he should drive the old family Hyundai in the garage or sell it, noting that his new Hyundai is sitting outside, gathering dust. The dad is hesistant. The son then mentions that he has found a potential buyer online and will be showing off the car soon. As soon the potential buyer arrives, he mentions the good condition of the Hyundai Accent, protected by a cover. He goes through the glove box and finds some items that belong to the son. The items … [Read more...] about Hyundai shows the power of memories
You are here: Home » Viral Video » Marketing » Viral video rankings for week of 6/12/2018 June 13, 2018 @ 12:01 am Comments Email Mercedes-Benz shows two stories of trying something new in this week's newest viral video. The 2 minute, 36-second clip tells the story of Marcin Oz, a former musician and DJ who changed careers and became an organic wine maker in Sicily. As Oz describes what his life is now, shots of the Mercedes-Benz EQA concept are shown driving along scenic routes in Sicily. The EQA is an electric version of Mercedes' A-class subcompact sedan. This year, the German automaker is expected to launch the gasoline version of the A-class in the United States. The video had 1,566,858 views according to the rankings compiled by AcuityAds, making it this week's sixth-most watched clip. Hyundai's "New 2018 Creta" for the Indian market was the most watched video this week … [Read more...] about Mercedes-Benz says it’s time do something new
On the phone, asking me to go, she was enthusiastic. “Do come, you know cars, and it’ll be fun!” Alarm bells rang. This would not be a soft sell, this was a hard-sell event, with targets for how many invitees could be turned into fresh buyers. ‘In a year or two’ would not be considered an acceptable response, this was more ‘sign here, please’. I knew that, but she didn’t believe me. “Oh no, I only bought the car from them last year, they won’t be expecting me to change it yet.” Oh yes they will,I thought, that’s the very specific focus of a VIP event. The dichotomy between her enthusiasm and the likely scenario in the showroom nagged away. It seemed very clear that there was a looming mismatch between customer expectation and dealer aspiration. A straw poll of friends and colleagues suggested this was not uncommon; many potential buyers regard this type of event as a planning experience, rather than a seal-the-deal … [Read more...] about VIP events: getting the delivery right
You are here: Home » Viral Video » Marketing » Viral video rankings for week of 5/15/2018 May 16, 2018 @ 12:01 am Comments Email Six new videos joined our viral list this week, and it was Mitsubishi that won the top spot. Mitsubishi's 30-second tease of the 2018 Eclipse Cross, a video titled "Keys," topped the list, with 3,795,061 views. The video intersperses images of the Eclipse Cross with clips of a piano player's rendition of Twisted Sister's "I Wanna Rock." The closing line? "A Classic Reborn." Also joining the list this week are videos for Mazda, Kia, Tesla and two for Audi. 1 NEW 2018 Mitsubishi Eclipse Cross Mitsubishi NAThis week(True Reach): 3,795,061 Last week: NEW 2 NEW Mazda6 Anthem MazdaNA This week(True Reach): 2,373,346 Last week: NEW 3 -4% Beyond the Battery Honda NA This week(True Reach): 1,781,763 Last week: 1 4 NEW 2018 … [Read more...] about Mitsubishi scores a hit
You are here: Home » Viral Video » Marketing » Viral video rankings for week of 5/8/2018 May 9, 2018 @ 1:00 pm Comments Email The latest viral video to join our chart is all about towing. Ford’s clip, “Answer the call,” highlights the F-150’s towing capability. The 15-second spot shows an F-150 hauling a large Airstream trailer and showcases the pickup’s blind-spot monitoring and Pro Trailer Backup Assist, a feature that helps drivers maneuver trailers when backing. The video had 729,133 views, good for fourth place, according to the rankings compiled by AcuityAds. Hyundai, Lexus, Subaru and Land Rover also had new videos join the chart this week. 1 81% Beyond the Battery Honda NA This week(True Reach): 1,851,585 Last week: 3 2 -39% 2018 FIFA World Cup Hyundai NA This week(True Reach): 941,131 Last week: 2 3 62% 2018 Hyundai … [Read more...] about Ford touts towing
In last Wednesday’s Question of the Day post, we asked you to build the perfect manufacturer lineup. As you responded and built your hodgepodge lists of desirable present day cars from various manufacturers, capitalist and commenter Dal20402 had something else on his mind: profitability. Propulsion, platforms, and product planning are on the agenda today. What combination is the most profitable? The basis of all vehicles is, of course, the platform residing underneath all the pretty (or ugly, if it’s a Toyota) metal. Companies like Volkswagen have perfected the art of the modular platform, which is easily scalable up or down depending on the required usage. How many platforms does a full-line manufacturer need these days? With platforms established, thoughts turn to the metal rectangle under the hood; whether that means battery or engine is up to you. In this age of EVs, small displacements and turbocharging, how many different types of propulsion do you need? Or … [Read more...] about QOTD: What’s the Optimal Manufacturing Mix for Profitability?
You are here: Home » Viral Video » Marketing » Viral video rankings for week of 4/30/2018 May 2, 2018 @ 12:01 am Comments Email In the latest viral video to join our charts, BMW invites drivers to break away from the heard. The brief 15-second clip, named "Be the One Who Dares" begins with a woman sitting at her desk in a mundane cubicle farm. A ladder appears and she climbs up. The narrator remarks, "In a sea of conformity, there's always one that breaks away from the herd." The woman is then shown driving a BMW X2, one of the automaker's newest models. The video had 468,578 views, good for 10th place, according to the rankings compiled by Visible Measures. 1 -62% Feel Alive MazdaNA This week True Reach): 1,769,285Last week: 2 2 -47% Hyundai x 2018 FIFA World Cup Hyundai NA This week(True Reach): 1,552,185 Last week: 4 3 -47% Beyond the Battery Honda … [Read more...] about BMW breaks away from the herd
Sometimes, a car’s name accurately captures its spirit. Diablo. Testarossa. Golf. Okay, maybe not the last one. There are plenty of examples; even Silverado makes my list of machines whose identity matches the name carved into its trunk lid (or tailgate). There are definitely some, though, that absolutely do not. This leads us to today’s question: what car (or truck) do you think is least likely to be found in the part of the world that bears its name? First to mind? Corsica. A mundane sedan peddled by The General for nearly a decade from 1987 to 1996, it was the perfect four-door solution to insomnia, particularly equipped with the four-cylinder engine and a slushbox. On paper, V6 versions were sold with GM’s venerable 3.1-liter under the hood, an engine whose exhaust note ripped through the air with a distinctive roar. (I can attest to this – Ed.) I’ve seen few in the wild, even when new. I can’t imagine seeing any at all in, … [Read more...] about QOTD: Which Cars Are Least Likely to be Found in Their Namesake Land?