“When I look at the new Imperial,” Chrysler Corporation chairman Lee Iacocca said in 1980, “I see an electronic marvel.” He may have been reaching. “We understand the speed with which we have to act,” Chrysler Group CEO Bob Nardelli said in mid-2008, months before Chrysler’s collapse showed that whatever understanding there was did not find itself successfully implemented. More recently, however, in Fiat Chrysler Automobiles’ recap of its brands’ 2018 U.S. sales performance, the company’s own take on the Chrysler marque’s results was stunningly honest. “Overall,” FCA said in its press release, “the brand has seen some softening during the year following the continued wind-down of the Chrysler 200 and the Town & Country.” Ya don’t say. Indeed, the stylish Pacifica managed to increase its sales tally by a wide margin in 2017, not unexpectedly, and then by a statistically inconsequential … [Read more...] about ‘The Brand Has Seen Some Softening,’ Is One of the Most Accurate Statements Chrysler Has Ever Made About Chrysler
With all the noise about the American sedan becoming an endangered species in the wake of Ford’s and GM’s controversial passenger car cuts, some models still carry on with business as usual. Not only that; they even sell better now than they did when they launched more than ten years ago. We’re talking about the mechanically-related Dodge Charger and Chrysler 300 sedans as well as the Dodge Challenger coupe. The Charger sold better last year than in 2011 and 2009, while its Chrysler-badged sibling convinced more buyers in 2018 than in 2009, 2010, or 2011. Remarkably, Dodge and Chrysler sold a total of 178,663 Chargers, Challengers and 300s during the last model year. About 115,000 of that total is made up of Charger and 300 sales combined, according to Road & Track. This is a big surprise, as all three of them are old cars by the auto industry’s current standards – and the fact that two of them are big sedans goes against the tide as well. After all, … [Read more...] about Dodge Challenger and Charger, Chrysler 300 Defy Trends, Post Big Sales In 2018
The United States will reportedly get its own version of the Jeep Grand Commander in the form of a new Chrysler. According to Allpar, Fiat Chrysler Automobiles is looking to restore life in the Chrysler brand by basing a new model on the Grand Commander and building it in the U.S, most likely in Illinois. It remains to be seen how deep the brand’s engineers are in the development of the three-row Chrysler SUV, but a number of prototypes have been testing throughout the U.S. in recent months disguised as Jeep Cherokees. A significant portion of the vehicle’s development is said to have been already completed in China. Given the love of large SUVs in the United States, it’s not surprising that FCA would consider using the Grand Commander as the base for a new SUV. However, it would be surprising to see such a vehicle sold by the Chrysler brand and not that of Jeep, which makes much more sense. In China, the Grand Commander has been designed to comfortably seat seven … [Read more...] about China’s Jeep Grand Commander Might Come To U.S. As A… Chrysler?
Cars image/svg+xml Crossover SUV Sedan Pickup Luxury Coupe Sports Car Convertible Hatchback Wagon Van / Minivan CPO Home › Jeep Grand Commander heading to US market as a Chrysler model? December 24, 2018, 12:08 pm by Justin King Separate rumors point to a Chrysler-badged crossover based on the Dodge Charger. Fiat Chrysler Automobiles is reportedly planning to repurpose China's Jeep Grand Commander to help expand Chrysler's dwindling lineup in the US market.Based on the Cherokee platform and stretched to fit a third seating row, the Grand Commander's on-road focus is said to be a better fit for Chrysler's brand at home.The seven-seat Chrysler crossover is expected to be built in the US, perhaps at the Cherokee's Illinois assembly plant, according to Allpar.The late FCA chief Sergio Marchionne earlier this year indicated that the company had backpedaled on plans to utilize Alfa Romeo's Giorgio platform to build a next-generation Challenger and Charger. He … [Read more...] about Jeep Grand Commander heading to US market as a Chrysler model?
The once-mighty Chrysler brand is not a purveyor of niche sports cars, so its two-vehicle lineup continues to draw attention to itself. To call its lineup sparse would be an understatement. Still, despite a change in its priorities (sparked by the ascension of Jeep and Ram), Fiat Chrysler’s not giving up on the 93-year-old brand. It would be weird to hop on the Chrysler Freeway in Detroit, head to Auburn Hills, pass by the Walter P. Chrysler Museum on the way, then head to Fiat Chrysler Automobiles headquarters at 1000 Chrysler Drive if the Chrysler brand didn’t exist. While 2018 brought us news of a new (and fairly wild) Chrysler product, it also pushed two anticipated models into the Maybe Not Zone while throwing away another model’s future. Is there any hope of a Chrysler lineup that’s not a two-car parade? Apparently, there is. The one product almost assuredly joining the brand is the Portal, a minivan-type vehicle based on the Pacifica platform. FCA … [Read more...] about Rumors and Omissions: Chrysler’s Product Future Remains Hazy, but Might Not Be As Threadbare As You Think