Nio, one of China’s biggest EV startups, is confronting difficult times, though the primary reasons for its plight are less than obvious. Automotive startups have a low survival rate, but Nio was presumed to be the next big thing in vehicular electrification. It looked poised to become one of the few EV companies that would survive in Asia, likely serving as China’s response to Tesla, and even had a successful Formula E racing team to showcase its engineering might. We sad had because Nio sold that team this year. It also needed to recall 4,800 vehicles after reports of three catching fire, endured a sizable sales drop, witnessed its share price plummet, announced plans to layoff 10 percent of its workforce, and just lost one of its co-founders. While few automakers are truly thriving right now, Nio’s issues seem more serious than the status quo. Yet the root causes may still be the same. Global demand is down but, as the world’s largest … [Read more...] about Why Is Nio Struggling?
With another global recession looming on the horizon, executives at General Motors and Ford are busy touting the merits of being prepared. On Tuesday, the financial heads of both automakers were present at a J.P. Morgan Conference in New York to explain the steps being taking to mitigate economic disaster. While financial hardship is not yet a guarantee for the United States, the ongoing trade war with China has impacted the cost of doing global business. Likewise, most sizable automotive markets are either underperforming or have surpassed peak growth levels. Depending upon the severity of the anticipated recession, GM claims its “downturn planning” could include postponing non-essential capital expenditures and shifting toward lower-priced automobiles. Unfortunately, neither company finds itself well positioned to make that kind of change. GM and Ford have both spent billions over the last few years on electrification, mobility programs, and data management. … [Read more...] about Ford and GM Prep for Economic Hardship
With automakers investing heavily into the development of electrified and autonomous vehicles, it might seem there is a gigantic consumer base ready and raring to go out and buy them. But every study we’ve encountered suggests the exact opposite. Electric cars are still limited to tech fetishists with regular folks occasionally deciding to become early adopters. Meanwhile, AVs are still in their infancy with engineers keen to document every baby step they take as the public remains ill-informed on their overall status. It was presumed, however, that this would change as development progressed and “mobility” became more mainstream. But a new study from J.D. Power, backed by Survey Monkey, has showed — once again — this is not yet the case. Based on a 100-point scale, the duo’s 2019 Mobility Confidence Index yielded a score of 36 for self-driving vehicles and 55 for battery-electric vehicles. “Out of the box, these … [Read more...] about Another Study Shows Consumers Hesitant to Embrace Mobility
On Wednesday, we reported Nissan was preparing a financial report that was presumed to involve quarterly profit falling by around 90 percent — necessitating roughly 10,000 job cuts. At the time, Nissan gave some vague confirmation that the estimates were accurate while halfheartedly attempting to refute them. However, when the official numbers came out on Thursday, the reality was worse than initially assumed. Nissan reported an almost 99-percent drop in operating profit in the latest quarter, citing falling sales in every major market except China. Rather than 10,000 job cuts, it’ll require 12,500. From Nissan: The company is moving quickly to optimize cost structures and manufacturing operations, while also enhancing brand value, steadily refreshing its lineup and achieving consistent growth globally, including in the U.S. To improve its overall utilization rate, Nissan will reduce its global production capacity by 10 [percent] by the end of fiscal … [Read more...] about Nissan’s Financial Report Worse Than Expected
While Mazda’s vehicles are often praised for being handsome and playing host to desirable driving dynamics, the latter half of that arrangement has become less important in recent years. Remember the last time you saw a Zoom-Zoom ad? Neither do we. That’s because Mazda isn’t the same brand anymore. While some of its budget-minded performance chops remain intact (MX-5), the prevailing shift has been toward luxury — which is kind of a nebulous concept these days. In the most general sense, it means Mazda is pushing for higher-margin vehicles and fancier showrooms. But it’s not a guaranteed strategy for winning… or losing, for that matter. Japanese luxury brands are all sort of middling in the United States. But, globally, they’re way behind their German rivals. BMW, Mercedes-Benz, and Audi are building more models for more customers in more parts of the world and are happy to come up/downmarket to snag another image-conscious buyer. … [Read more...] about Is Mazda’s Premium Push Prudent?