Acura

30 years ago, a legend was born at the Chicago Auto Show with the unveiling of the original Acura NS-X Concept in 1989, which led to the production version in 1991. Three decades later, Acura returns to the Chicago Auto Show to celebrate the milestone event by hosting a panel discussion about the NSX with two people whose careers were influenced by the Japanese supercar. Those are Jon Ikeda, Vice President and General Manager of Acura, whose 28-year career at Acura began with the launch of the NSX, and Csaba Csere, former editor-in-chief of Car and Driver magazine, who was among the first journalists to drive both the original and the current NSX. They will talk about the car’s origins, its impact on the automotive world, and the role the next-generation NSX plays in the renaissance of the Acura brand. Additionally, to mark the NSX’s 30th anniversary, Acura has also released a throwback video featuring the 1991 NSX alongside a current 2019 NSX, as well as a … [Read more...] about Acura Marks 30 Years Of NSX With Throwback Video And Photo Gallery

LONG BEACH, Calif. – Acura has become the title sponsor of the Grand Prix of Long Beach in a multi-year sponsorship agreement. Acura replaces Toyota as the title sponsor of the Grand Prix of Long Beach. Toyota had been a sponsor of the Grand Prix of Long Beach for 44 years. “With our U.S. headquarters nearby in Torrance, this is a true home event for the Acura brand,” said Jon Ikeda, Acura vice president and general manager.  “The Grand Prix of Long Beach is one of North America’s premier motorsports events, and an institution in Southern California.  Acura is delighted and proud to be associated with the Grand Prix of Long Beach, and we look forward to a long and successful partnership.” Launched in 1986 as the first Japanese luxury automotive brand, Acura is a leading nameplate that is involved in multiple forms of motorsport.  Both Acura and its American Honda parent have their U.S. headquarters in Torrance, Calif. Last year, … [Read more...] about Acura Named Long Beach Grand Prix Title Backer

No, not just because American buyers open their wallets for anyone hawking a high-riding vehicle; rather, because an influx of cash would help stabilize Honda’s balance sheet. The automaker’s global profits took a 40 percent haircut in the fiscal quarter ending December 31, with net income falling 71 percent in the same time frame. North America wasn’t a fiscal fortress, either. While a new crossover that straddles segment boundaries isn’t the cure for all that ails Honda, it’s anything but hindrance. The blows impacting Honda were thrown from many quarters. Warranty costs and sales expenses, combined with shrinking margins and falling car sales, hurt the company in the past quarter, Automotive News reports. A rising yen erased potential profit, too, while a water-damaged plant in Mexico reduced the North American supply of Fit subcompacts and engines bound for the Honda Insight (itself built in Indiana). Operating profit fell 53 percent in North America … [Read more...] about Honda’s New Passport Arrives at an Opportune Time

The special heritage livery set to be used by the 2019 IMSA Acura Team Penske ARX-05 prototypes during this year’s IMSA WeatherTech SportsCar Championship has been unveiled – and it pays homage to the brand’s past. The white, orange, and black colors have been inspired by the liveries used by Acura‘s IMSA prototypes that won back-to-back championships from 1991-93. The design of the livery was handled by Acura Executive Creative Director Dave Marek. “This is a natural look for Acura prototypes, and a salute to our heritage as a performance brand. “The Acura brand was founded in 1986, and its debut in motorsports soon followed. Today, we’re proud to unveil a livery that accurately reflects our long, successful history in North American racing – and look forward to adding new chapters to the story of Acura Precision Crafted Performance,” Marek said. The successful race cars from the 1991-1993 seasons utilized a modified engine from … [Read more...] about 2019 Acura ARX-05 IMSA Livery Takes Inspiration From 1991-93 Racers

The Acura RDX underwent a significant makeover last year, dropping not only the beak from its front end design as well as the old naturally aspirated V6. In return, it got a new turbo 2.0-liter four-cylinder with 272 hp (276 PS / 203 kW) and 280 lb-ft (380 Nm) of torque paired to a 10-speed automatic gearbox. Consumer Reports, who tested the car, says that the unit is actually better on the highway than it is around town. The good handling and firm suspension that still manages to absorb most road imperfection are definitely the crossover’s strong points. Thus, the new RDX should cater to those who want an SUV that offers good handling without sacrificing ride comfort. And it should also appeal to customers who want to feel as safe as possible inside a car, as there’s a lot of advanced safety equipment as standard. Also Read: We Go Inside The American Supercar Factory That Makes Acura’s NSX The standard power liftgate provides access to a large boot with a flat … [Read more...] about Can The 2019 Acura RDX Lure You Away From Other Premium SUVs?