Some Ford Dealers Found Marking Up Bronco Sport By As Much As $10,000

It’s always better to shop around. The 2021 Ford Bronco Sport appears to be a hot commodity considering some dealers have the audacity to significantly mark up the boxy crossover. As someone living in Europe where this isn’t really an issue, I’m still baffled by how US dealers are allowed to get away with selling cars over MSRP. Case in point, the unibody crossover can cost you up to $10,000 more than the original sticker price.The folks over at Cars Direct made the discovery, mentioning Marin County Ford dealer in Novato, California has several Bronco Sport crossovers on sale with the hefty five-digit markup. Specifically, there’s a First Edition for $49,995 rather than its original MSRP of $39,995, a Big Bend for $39,655 instead of $29,655, and a Badlands priced at $46,250 compared to the $36,250 original price. Gallery: 2021 Ford Bronco Sport 44 Photos But wait, there’s more. Cars Direct dug a little deeper and discovered some Bronco Sport examples are listed with prices “under MSRP” although that’s not entirely true. The trick here is the vehicles are being sold at sticker without any dealer discounts. Some dealers don’t even bother to list the MSRP on their sites, making… Read full this story

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