NASCAR has a problem. Not the attendance struggles or the fight to stay enticing in a world of ball sports with elimination playoffs, or the fact that the one woman running top-level Cup Series races lost her ride and subsequently retired. No, this problem is one NASCAR created all on its own, and whether the organization will admit it or not, it’s indicative of larger issues. The problem is Barstool Sports. And that problem, like Barstool, keeps getting worse. At the beginning of the race season, NASCAR announced a new partnership with Barstool, referred to as a “paid media spend” by a Sports Business Daily report. The initiative has, so far, included things like a pizza-review video featuring driver Corey LaJoie, who also appeared in a Barstool interview where he was prompted to talk about things like the amount of flashing at the Daytona 500 and “biker girls show[ing] boobs.” Dale Earnhardt Jr., who now works for NBC as a broadcaster, later appeared in another pizza review, as did driver Chase Elliott. The report called the Barstool deal one of the first NASCAR had signed as “part of the new advertising budget allotted this year,” and said the choice of website was likely in an attempt to age down NASCAR’s aging fanbase. Barstool has also had a presence at some of the major NASCAR races this season and has been involved in branded ticket packages, like this one for the Daytona 500. The website’s founder, Dave Portnoy, was a “VIP”… [Read full story]
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