Traffic is bad in many parts of the world, especially in one of the most congested city in the world: Mexico City. On average, people there apparently gain an additional 59 minutes of travel time a day, which adds up to an extra 227 hours per year. So, Burger King naturally decided that this is the next demographic to target. The hamburger chain recently introduced the “Traffic Jam Whopper,” a delivery platform that brings Burger King food to people stuck in traffic, reports AdAge. Basically, peckish people sitting in their cars while Mexico City traffic crawls along can use the Burger King app to order food and have it delivered right to their car via a courier. The platform, according to AdAge: …uses real-time traffic data to determined heavily congested areas, and Waze banner ads and digital billboards then alert drivers when the delivery service is available to them. The ads remind the drivers how much time they have left to order through the Burger King app–the delivery range changes depending on where the traffic is, and it’s always within a three-kilometer radius of a BK restaurant. The billboards update to let drivers know when their food is approaching, and a Burger King courier then drops off their meals, aided by Google Maps tech that tracks their location and speed. AdAge says that Burger King has plans to expand this program to Los Angeles, Shanghai and Sao Paulo. There are a number of issues I have with this. First, I… [Read full story]
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