Last night Cadillac showed images of its first-ever electric vehicle, a sleek crossover, though its name and any real details have yet to be revealed. One thing that was very much revealed, though, was the new Cadillac logo glowing proudly on the nose of the car. This logo is the first major update to the famous Cadillac shield since 2013, when it abandoned the traditional laurel wreath. Let’s scrutinize it a bit. Cadillac’s badge has always been based on a somewhat fictional coat of arms for Le Sieur Antoine De La Mothe Cadillac, the man who founded Detroit in 1701. Over the years, the logo has changed its aspect ratio many times, growing wider and narrower from year to year, and has progressively gotten more and more simplified, first losing the interior details (including those birds, which are martins, not ducks) and then, finally, that wreath. The resulting, currently-used logo after all those years of refinement and simplification looks like this: It’s modern, dimensional, and colorful. There’s distinct textures in the various compartments, and while it’s very simplified from earlier iterations, it’s still a relatively complex logo. Occasionally, on some concept vehicles, Cadillac will attempt to distill the logo down even further, as with this monochrome version used on the Escala concept car: The version used on the still-unnamed EV, though, represents the most dramatic simplification of the logo we’ve seen yet from Cadillac. It’s not just grayscale now, it’s just two basic colors: black and white, or, since this… [Read full story]
Jalopnik is a news and opinion website about cars, the automotive industry, racing, transportation, airplanes, technology, motorcycles and much more. We aim to cover these things with an honesty, transparency and cheerful belligerence that can’t be found anywhere else.