Ford is done making cars that aren’t Mustangs but claims it will still have affordable vehicles for the masses. To that end, we get the 2018 Ford EcoSport: a one-liter micro SUV shipped from international markets to try and capitalize on America’s lust for tall-looking vehicles and low lease payments. (Full Disclosure: Ford wanted us to drive this subcompact so badly that one was delivered to some random corner of Florida for me with a full tank of gas.) The EcoSport, pronounced “Echo Sport,” or “Ecco Sport” if you are an Ecco the Dolphin fan, has a starting list price that’s just a hair under $20,000, seating for four (technically five, but, no) and the same basic proportions as every other crossover that’s selling like umbrellas and alligator-themed anything in a south Florida souvenir shop. That means you’re probably going to start seeing a lot of them on the road. And that puts a lot of pressure on me, since I am a Video Producer and not a Reviews Editor. But not to worry, potential Ford EcoSport purchaser and/or casual Jalopnik reader, I am here for you! And also our actual Reviews Editor Andrew Collins has helped me write this. When I told our EIC Patrick George that I was going to drive the new-to-U.S. EcoSport, he looked at me and offered–“I am so sorry that we are having you drive that car” somewhat ominously. Well, I figured out what he meant. What It Is Ford is insisting on marketing… [Read full story]
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