Plus a 200-pound diet and a new 2.0-liter turbo engine. The unconventional look of the Jeep Cherokee caused quite a stir when it was revealed at the 2013 New York Auto Show. As in, a lot of critics hated the way it looked. "It was very progressive, modern," admits Mike Manley, Head of the Jeep brand. "But we needed to do that to break through the segment." With a tiered lighting arrangement and a pointy grille that were not at all like any contemporary Jeep, the Cherokee certainly stood out. But that was the intention: make an impact as Jeep returned with a vengeance to the segment dominated by names like CR-V and RAV4. The strategy worked, with the Cherokee selling well and nobody mentioning the "weird" styling ever again. "It did what it was supposed to do, it called attention to the vehicle," says Mark Allen, Head of Jeep design. But when it was time to develop the refreshed 2019 Cherokee , he was asked to significantly tamp down on the crossover's boldness – within reason, that is. "The bosses' direct words to me were, 'Don't take all the weirdness out of it,'" he says. The result is the… Read full this story
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