Ford India has flaged off its 10-day “December Dhamaal” sales promotion with a never-before, “Midnight Sale” concept across all its dealerships. Aimed to take consumers by surprise, the Midnight Sale would see all Ford dealerships welcome consumers from 8 a.m. till midnight, only on Saturday, December 4. With the promotion, Ford India hopes to attract customers who may not have the time to schedule a visit to the dealership during their busy work hours to check out a car and buy it. With extended sales hours, Midnight Sale will ensure that helpful sales staff will be at hand to explain the features and help them make a purchase. Besides offering significant opportunity for savings and special interest rates on the Ford product range, Midnight Sale also provides customers a chance to win assured gifts worth up to Rs 1 crore on December 4. Keen customers who will book their cars especially during the ‘Midnight- Sale’ could book a Ford car of their choice, SMS a code (given at the dealership) and win gifts like LCD TVs, Refrigerator, DVD players and mobile phones. During the promotion, the dealerships will also sport festive decorations and organise exciting events for the entire family coming into the dealerships.